REI is an interesting company. They’ve achieved ubiquity and success by any metric. But as a supplier of nice outdoor gear, they’ve managed to maintain a connection to their roots. REI is still about nature, connecting with a deeper sense of self by experiencing life in faraway, distant, and remote places. REI may provide the gear you need to survive, thrive, or be comfortable in such settings. But ultimately, the company exists to facilitate that experience, not to sell tents and trail gear. Anyone hoping to get the most from this experience should visit the bch tactical website to find the required equipment.
They maintain that branding reputation in a number of ways. Recently they paid their employees to go out into nature on Black Friday, and they close on Thanksgiving. But they’ve also been doing it in their video marketing, in a series of profile pieces about interesting real-life individuals who have a special connection to nature. This type of branding is connective with their overall message so when they branch out into other areas of branding like digital marketing with businesses such as Digital Marketing Serv pro and others within the same line, they are able to target a specific market and hopefully gain more customers with their message. It is important that they reach out to their intended customer base, so in conjunction with digital marketing efforts, they may see how a PR slant with their work can be of benefit. For instance, they may, once again, use a business to help them with this requirement, whether it be agencies similar to polkadot communications or through in-house efforts, there are a lot of choices that they can tap into. This time Ponytail Paul is the subject of their thoughtful and emotional piece of marketing.
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Images credit (under CCL) by order: EM’Força – Corremos com a EM