Learning and applying SEO (search engine optimization) strategies is easily the single most important thing you can do to increase your travel blog’s search engine rankings.
But if you’re still not convinced that SEO is something you need to be investing your time and resources in, here are three reasons that will hopefully convince you otherwise:
1. SEO Will Increase Your Blog’s Visibility On Search Engines
The first and biggest benefit of learning SEO is that it will increase your blog’s visibility on search engines, where people are most likely to find it. A major part of SEO is researching popular keywords and then strategically integrating those keywords into your page titles and content so links to your pages will appear higher on the search engine results pages.
Another way you can increase your rankings on search engines is to run your blog through an SEO website analysis tool that will generate a report informing you of exactly what needs to be changed to make your blog more visible. This will ultimately be one of the biggest resources at your disposal to allow your blog to compete with your larger competitors.
It’s important that your blog rank highly on search engines because travel in general is a competitive niche in the blogging world. While this does mean that there’s a wide audience your blog has the potential to appeal to, it also means that standing out initially is going to be a challenge. Fortunately, SEO can help you do that.
2. SEO Can Turn Your Blog Into A Lucrative Business
When you first decided you wanted to start your own travel blog, you probably did so believing that your blog would be a fun hobby and not a serious business endeavor. While there’s no denying that having a passion for what you’re writing about is the most important reason to start a blog, the truth is that SEO can turn your blog into a business that is just as rewarding financially as it is personally.
This is because as long as you effectively use SEO To bring a consistent flow of daily traffic to your blog, you’ll have more people clicking your ads and affiliate links to increase the revenue you make. Since there are travel bloggers out there who blog full time to make their living, there’s no reason to think you can’t eventually either.
3. SEO Is Cheaper and More Effective Than PPC
Another popular form of internet marketing that is often recommended is PPC, which stands for pay-per-click. Essentially, it means that you buy traffic for your blog by strategically posting ads around the internet and paying a small fee each time someone clicks them.
SEO, however, is far more desirable than PPC for a number of reasons. First of all, it SEO can create organic traffic for you by simply ranking highly on search engines whereas PPC cannot. In addition, you’ll ultimately end up spending less with SEO than you will with PPC as well.
The Importance Of SEO
As you can hopefully tell by now, there are many powerful benefits in learning SEO. While there are other factors that can help to improve the visibility of your traffic blog as well, SEO will definitely be one of the most effective ones.